Embedded social teams · UK

The team you couldn't afford.Talent everyone wants.

Hand-picked graduate marketers, embedded in your business, running your social end to end — content, video and real audience growth. They grew up in the platforms your competitors' agencies are still reading about.

From £229 a week. Every tier is a team. Every tier costs less than one hire.

Trusted by
  • Yavrio Yavrio
  • The Next Revolution The Next Revolution
  • mySME Leader mySME Leader
  • 10 Revolutions Podcast 10 Revolutions
01 — Why we exist

Two broken markets.
One fix.

There's a generation of brilliant young marketers who can't get in the door. And a generation of good businesses who can't get the reach they need. We put the first inside the second.

The talent side

Locked out.

Sharp, digital-native and hungry, and shut out of an industry that keeps recycling the same shortlist. The door has been getting narrower two years running.

−0%

Fall in UK roles advertised for recent graduates, year on year. The lowest in seven years.

Indeed, 2025

The business side

Stretched thin.

Good companies that already have a marketing person or two, but nobody whose job is social. So it gets squeezed in around everything else, and the reach never builds.

0%

say they can't find the time to prioritise social, while 75% say it has a clear positive impact on the business. They know it works. Keeping it going is the problem.

Verizon, State of Small Business, 2025

One market has the money and none of the time. The other has the skill and nowhere to put it. Upshoot is the bridge, and we carry both ends of it.

02 — What we do

We give you a real
social presence.

Content, video and active growth across the platforms that matter, run end to end by people who learn your business and post like they're part of it.

01

Content that shows up

Posts written, designed and scheduled for LinkedIn. The consistent, professional presence most companies mean to keep up and never quite do.

02

Video, everywhere at once

Filmed, edited, subtitled and cut for each platform. Talking heads, shorts, and clips pulled out of the webinars and calls you're already doing.

03

Building the audience

Replies, DMs, and time spent in the comments of the accounts your buyers already read. It's the first thing to get dropped when everyone is busy, and it's where the reach actually comes from.

03 — Who actually does it

The same faces,
every week.

Your pod is assigned to you and stays with you. You'll know their names. They learn your customers, your tone and your calendar, and they sit close enough to your business to spot the thing worth posting about before you've thought to mention it.

A project lead

One person, embedded in your business. They own the plan, the calendar and the reporting, and they're who you talk to. There's no account manager sitting in between.

A team behind them

Writers, video editors and designers working to your plan, briefed by your lead. You never brief them yourself, and you never chase them.

Building this in-house means hiring a strategist, a writer and a video editor, then finding someone to manage them. Months of recruiting, three salaries, and it only works if they gel. You get a lead and a team who already have.

04 — How it works

Land light.
Grow upward.

Priced weekly. Start with a basic presence and move up whenever it stops being enough. Every tier is the same team and the same standard. The only thing that changes is how much ground they cover.

Roots

A basic social presence

£229/ week

LinkedIn, kept properly. The one that proves this works.

  • Four posts a week on LinkedIn, written and designed
  • Scheduling handled end to end
  • Comments and messages answered
  • Monthly reporting
Most land here

Rise

The everyday engine

£349/ week

Everything in Roots, plus video across Instagram, YouTube and TikTok.

  • Short-form video, posted natively everywhere
  • Proactive engagement in your market
  • Monthly strategy touchpoint
  • Higher posting cadence

Reach

The full package

£499/ week

Everything we do, including the growth work behind it. A team that feels in-house.

  • Full cadence across every platform
  • Audience growth run from your brand
  • Inbound handled and routed to you
  • Strategy reviewed monthly, changed when the numbers say so

One junior social hire costs £35k+ a year once you load it. That buys one person with one skillset, plus the recruiting, the employer NI, the pension and the holiday cover. Every tier above is a whole team for less than that.

05 — Who we're for

The ones in the middle.

UK companies that have outgrown doing it themselves but aren't ready to build a marketing department. Roughly £1–10m in revenue, often B2B.

Above us

Full in-house departments and £4k+/month fractional CMOs.

Us

£1–10m businesses. A real team, embedded, for less than one salary.

Below us

The DIY floor. Owners running marketing in spare hours, or not at all.

06 — The difference

Four things.
Nobody has all four.

01

Genuinely embedded

Your pod learns how the business actually runs, then posts from inside it. Close enough to spot the thing worth posting about before you've thought to mention it.

02

A team for the price of one

Content, video, design and growth. A spread of skills one employee could never cover, priced under what that single hire would cost you.

03

Digital-native talent

Hand-picked from the best universities in the UK, with marketing experience already behind them. They know what stops a thumb because they've spent their whole lives being the thumb.

04

A mission that's real

We give early-career talent their first real commercial experience, at the moment it matters most for their career. It's the reason the company exists at all.

Plenty of competitors have one or two of these. The whole point is the intersection.

07 — For individuals

Known — for individuals

If you're the reason people buy, your face is the brand, and right now nobody is running it.

Known puts the same team behind one person. Your posts, your video, your comments and your profile, written and shot in your voice, going out every week without you drafting a thing.

£219 / week · for founders, consultants and execs

How Known works
08 — The rise

Nobody stays junior.

The name isn't only about the businesses we grow. The people we bring in don't pick up a bit of experience and leave. They climb, and that path is built into how the company runs.

Year one

They start embedded

A first real commercial role inside a live business, paid properly, doing work that counts.

As they prove it

They earn trust

The excellent ones take on more. Owning relationships, reviewing work, becoming the person a client asks for by name.

The upshoot

They lead, and get paid for it

Our founding talent become paid leads running teams of their own, at well over a starting wage.

The growth doesn't stop at the client. It happens to the people too.

09 — What we believe

A few things we won't move on.

  • Great marketing shouldn't be reserved for the companies that can already afford it.
  • Young talent is an advantage in its own right. We sell what they're brilliant at, and we never sell them as cheap.
  • You can't market a business you don't understand, which is why our people sit inside them.
  • We pay people properly and we let them rise. The mission only works if it's real for them.
  • Every piece of work has a name on it. Reputation is the only marketing that compounds.
Start here

Let's see if we're a fit.

A short call. You tell us about the business, we tell you honestly whether we can help. Long enough to see whether this fits.

Or just write to us: levi.pike@upshootcollective.com